Gisele Bundchen: Sejaa Sexy

Using her sex appeal to help sell product, Gisele Bundchen looked fabulous during a photo shoot session for Sejaa.

The Brazilian beauty donned a black bikini as she posed in a tropical locale, later switching into some casual beachwear in hopes of boosting interest in her beauty range.

As for the brands name, it is derived from seja - which means "to be" in Portuguese - with the extra "a" added because "words have a vibration, and aaah! is an exhalation, what you feel when you let go."

Sold exclusively on the brand's Web site, Gisele's line consists of a Day Cream, Night Cream ($70), and Mud Mask ($56), as well as a Pure Skincare Kit ($120).

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