Soha Ali launches World Cinema Card

Filmmakers Shyam Benegal, Anurag Kashyap and actor Soha Ali Khan recently unveiled World Cinema Card on the occasion of World Cinema Day.

The Taj Enlighten Film Society, a partnership between Brooke Bond Taj Mahal, India’s premium tea blend and Enlighten Film Society, recently launched the World Cinema Card to offer film aficionados a cinema viewing experience that is truly larger than life.

The World Cinema card enables film enthusiasts to access world cinema screenings at a large number of venues across 13 different cities.

The card also enables members to avail of discounted rates on invitations to various Indian and International Film festivals.

World Cinema Card holders can attend film appreciation and cinema education workshops, avail of free subscription to the world cinema channel, get free gift vouchers and avail of a number of other exciting privileges.

Speaking on the occasion, Arun Srinivas, Category Head - Beverages, HUL said, “We are glad to further strengthen our ongoing support to the Taj Enlighten Film Society with the exciting launch of the World Cinema Card on this day, today.”

The Taj Enlighten Film Society, present in Mumbai, Bangalore and Delhi, is dedicated to the cause of spreading good cinema. The society showcases both national and international films to discerning film enthusiasts.

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