Nadine Coyle has joined forces with a company which manufactures designer underwear for people who have undergone bowel surgery.
The Girls Aloud star became the celebrity ambassador of Nicola Dames's Vanilla Blush venture after her friend Connor Grant was left needing a colostomy bag following surgery in January, PA reports.
Coyle said: "I was amazed at the negative connotations that surrounds people with a stoma and also shocked at the lack of exposure in the mainstream media. This is one taboo which I am right on board in helping to smash.
"Nicola has turned people's lives around with her underwear. You can still look and feel gorgeous whilst having a colostomy or ileostomy."
Coyle confirmed on Twitter that she was donating one of her "favourite tops" to a charity backed by the company.
Dames added: "I am so excited to have Nadine on board. It's phenomenal to have such a celebrity figure supporting Vanilla Blush and raising awareness. With Nadine on board this is a real chance to smash the last remaining taboo."
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