According to the BBC, the actor leads the way in the trend for using famous names to promote products.
"One of the most used celebrities at the moment is John Abraham. The model-turned-film star is, amongst other things, the face of French cosmetics firm Garnier," the report outlined.
Stars including Shah Rukh Khan, Amitabh Bachchan, Deepika Padukone and Ranbir Kapoor are also known to endorse a wide number of brands.
Viren Razdan, managing director of Interbrand, suggested that despite the increase in the use of celebrities to sell products, this is not always a cost-effective method.
"Association with celebrities works over a long period of time. If smaller brands think they can get instant recognition for a couple of years and then float on their own, I don't think that is a solution," he said.
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