Panasonic brand icon Jacqueline to promote range of beauty products

Glamorous beauties Jacqueline Fernandes, Kajal Aggarwal and Koyel Mullik were today roped in as brand ambassadors of Panasonic India to promote a novel range of Camera and Beauty Care products targeted to entice the stylish and tech savvy new generation of consumers.

The three divas will represent the Panasonic beauty products in a creative representation of the 'Girl Next Door', adding to the style quotient of the young consumers of today, it was announced here.

Renowned fashion and hair stylist Jawed Habib also added a touch of glamour to the event to announce the three beauties as 'Panasonic brand icons' by styling the trio using the beauty care range.

Panasonic also announced ace photographer Atul Kasbekar as the ambassador for its unique 'style meets substance' Camera range.

Making the announcement of the company's foray into the beauty care market, Director, Marketing at Panasonic India, Manish Sharma, said, "we have smartened up our entire range of personal care appliances. There is a growing trend among youth to look good and their increasing spending power is some of the factors that make us focus on this category." On appointment of Sri Lankan beauty Jacqueline, Malayalam actress Kajal Aggarwal and Bengali actress Koyel Mullik as 'brand icons', he said as the three beauties as brand ambassadors of the company would promote the products of the company to audiences in their respective regions.

The three celebrities will also be the part of a national level campaign to promote the brand and the product, reaching into the hearts and homes of millions of aspiring young girls 'next door'.

The 'Girl Next Door' campaign will also be launched across the Nation.

This concept embodies the tribute to the 'Girl Next Door' who represents the essence of Panasonic's beauty products, and is a young consumer exposed to global influences and looking for the best that technology can offer.

Speaking on the occasion, Jacqueline, who has appeared in Bollywood films like 'Alladin', said she was proud to be a part of the campaign to promote Panasonic's new range of products.

The Sri lankan beauty is the latest among celebrities from world of Bollywood and sports to be roped in by Panasonic to promote its range of products, after Bollywood heartthrobs Ranbir Kapoor and Katrina Kaif.

"Panasonic is a company that is a recognised name the world over. Personally, I have grown up using their products," Jacqueline said.

Leading lady of Aladin

It's time for the red carpet to be laid out. Aladin is aiming for a Diwali release and as the film hits the screens, Bollywood would also see the arrival of its 'most exotic' import ever - Jacqueline Fernandes.

All set to regale the audience with a lethal mix of cute persona and some sensuality, Jacqueline is finally being unveiled by the makers of Aladin. "Well, the journey has just begun. Last one year was quite happening but now it is going to be even more exciting times with Aladin being round the corner", she says.

Over the last few months, Jacqueline was closely guarded for all the right reasons. 2008 had seen quite some noise being made around the number of newcomer girls (Asin, Anushka) while Aladin was still quite some distance away.

Says Sujoy Ghosh, the film's director and co-producer, "There was no point for anyone associated with the film to gaga over Jacqueline because of two major reasons. First and foremost she had just stepped into the industry and she wanted to focus on doing a good job in her debut film. Secondly, it was felt that her being 'exposed' to millions out there so soon would have resulted in an over exposure."

The protective director goes on to add, "Since Jacqueline is one of the four major protagonists of the film, other than Amitabh Bachchan, Sanjay Dutt and Riteish Deshmukh, she has always been someone special. Now is the time for her to reach out to the world and I am sure Bollywood followers out there would be stunned with what they see of her."

Jacqueline gets nostalgic while remembering the times she spent on the film's sets, "Playing Jasmine was all fun and frolic with just the right ingredients of quintessential Bollywood 'naach gaana' routine and countless romantic and dramatic moments. It couldn't have been a better start."

Considering the fact that 2009 is perking up now after a dry beginning, it only makes Jacqueline's arrival in the industry even more precious.

An import from Sri Lanka who already has a beauty pageant crown in her kitty (she was Miss Sri Lanka 2006), Jacqueline has been academically inclined as well, as apparent from her degree in Media and Communications from Sydney, Australia.

Ambitious to the core, she had once stated - "Being independent and accomplished was imperative to me and I always demanded the best of myself. Perfectionism is my strongest asset."

That's something which is pretty much on display, as clear from her choice for her debut film Aladin which is a co- production of Eros and Sujoy's 'Boundscript' and stars none other than Amitabh Bachchan and Sanjay Dutt along with Riteish Deshmukh.

Says Jacqueline while spreading out that million dollar smile of hers, "The way Riteish's character is fleshed out in the movie, it was all rather cute. However, nothing can beat the excitement of working with Mr. Bachchan and Mr. Dutt. In a way, they were just the antithesis of Riteish. I couldn't have been luckier."